Persuasion Who, What, To Whom Essay Assignment

Persuasion Who, What, To Whom Essay Assignment

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Persuasion: Who, What, To Whom

“As we explore persuasion, we can divide the persuasive communication into three parts: the communicator, the message, and the audience. First, we will deal with what characteristics of persuaders make people more likely to be persuaded. Next, we will think about characteristics of the message that lead people to change. Finally, we will explore what characteristics of the audience can lead them to be persuaded.” (Feenstra, 2011, p. 88).Persuasion Who, What, To Whom Essay Assignment

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For your assignment this week, provide an in-depth analysis of the three parts of persuasion. Please reference the bullet points below to complete your assignment.

  • Who – Describe the Characteristics of the Persuader. What influences our ability to become persuaded by someone? What specific characteristics must this person possess? Be sure to address the impact of credibility, physical attractiveness and likeability in your response. Why do we respond well to those possessing such characteristics? Would we respond the same to an unattractive, angry, non-credible person? Why not?
  • What – Discuss the Characteristics of the Message: What types of attributes are inherent in persuasive messages? How are we influenced by the emotion, framing, messages, narratives and rational appeals in the messaging we receive? What is the significance of the sleeper effect?Persuasion Who, What, To Whom Essay Assignment
  • To Whom – Examine the Characteristics of the Audience. Why do different audiences perceive messages in different ways? What is the role of culture, gender, and self-esteem in this process? How does the elaboration likelihood model help to explain the relationship between the persuader, the message, and the audience?
  • Review the excerpt from p. 97 of your textbook: Social Psychology in Depth: Word of Mouth and Persuasion. How does the e-word of mouth phenomena illustrate the concepts above? Please be specific in your response.
    Include an introduction, thesis statement, and conclusion. Your completed assignment must be 3-4 pages in length (excluding title and reference pages), and must follow APA guidelines. Include a minimum of 3 APA references.Persuasion Who, What, To Whom Essay Assignment

 PSY 301 Week 3 DQ 1 Persuasion Techniques (New)

 Table 8.1 in your textbook highlights various techniques used in persuasive messaging, including foot-in-the door, low-ball, door-in-the face, reciprocity, etc.  After examining all the techniques, choose three to address in your discussion. For each of the three, describe the processes involved, and explain why such techniques are successful in persuading certain audiences, but are likely to fail with others. In addition, examine the overall resistance to persuasion. Although they may be undesirable, are we more vulnerable to these messages than we think?Persuasion Who, What, To Whom Essay Assignment

 PSY 301 Week 3 DQ 2 Obedience and Conformity (New)

 By most definitions, if we are persuaded by an individual, we are said to be obedient to that individual. If we are persuaded by a group, we are said to have conformed to that group’s objectives. Compare and contrast the core differences between these two concepts. In what ways do group and individual persuasion techniques differ? As social beings, why are we naturally prone to conformity and obedience?Persuasion Who, What, To Whom Essay Assignment

For this discussion, please review Solomon Asch’s (1958) study of conformity. The results of this study, demonstrate how many of the individual participants conformed to the group despite the fact that the group was clearly wrong, and the individuals were clearly right. In addition, watch the video on theABC New Primetime: Milgram Experiment Update video.  Through this experiment we observe how perceptions of authority directly influence obedience. For example, even when the action ordered by the authority figure caused physical harm, the participants were still obedient. What are some explanations for this type of behavior? Can you think of an example of when you disregarded your own desires or values for the sake of obedience or conformity?Persuasion Who, What, To Whom Essay Assignment